Privacy Policy

Last updated:17 July 2026

Humble Hopes respects your privacy and is committed to processing personal information lawfully, responsibly and securely.

This Privacy Policy explains what personal information we collect, why we collect it, how it is used and what rights you have.

1. Responsible party

For purposes of the Protection of Personal Information Act 4 of 2013, known as POPIA, the responsible party is:

Business name: Humble Hopes
Email: hello@humblehopes.co.za

2. Personal information we collect

Depending on how you interact with us, we may collect:

Your name and surname.
Email address.
Telephone or WhatsApp number.
Billing and delivery addresses.
Order and transaction information.
Products purchased or viewed.
Account login details.
Messages and enquiries sent to us.
Return, refund and customer-service information.
Device, browser, IP address and website usage information.
Marketing preferences.
Information supplied when entering a promotion or subscribing to communications.

We do not ordinarily store complete payment-card details. These are generally processed by the relevant payment provider.

3. How information is collected

We collect information when you:

Place an order.
Create an account.
Contact us.
Submit a form.
Subscribe to marketing.
Request a return or refund.
Browse the website.
Interact with cookies or similar technologies.
Communicate with us by email, telephone, social media or WhatsApp.

We may also receive information from payment providers, courier companies, fraud-prevention services and website service providers.

4. Why we process your information

We may use personal information to:

Process and fulfil orders.
Confirm and receive payments.
Arrange delivery.
Communicate order and delivery updates.
Provide customer service.
Process returns, exchanges and refunds.
Respond to enquiries.
Maintain customer accounts.
Prevent fraud and protect the website.
Keep legally required accounting and transaction records.
Improve our products, services and website.
Send marketing where permitted.
Comply with legal or regulatory obligations.

POPIA requires individuals to be informed that their information is being collected and why, and recognises rights concerning access, correction, objection and deletion in appropriate circumstances.

5. Grounds for processing

We process personal information where:

It is necessary to perform a contract with you.
You have given consent.
We must comply with a legal obligation.
Processing protects a legitimate interest of Humble Hopes, you or another person.
Processing is otherwise permitted by law.

Providing information such as your delivery address is necessary to fulfil an online order. If required information is not supplied, we may be unable to process the transaction.

6. Marketing communications

We may send promotional emails or messages where:

You have consented.
You are an existing customer and the communication is legally permitted.
Another lawful basis applies.

Marketing communications will identify the sender and provide a reasonable way to unsubscribe.

You may opt out at any time by:

Clicking the unsubscribe link.
Replying with an opt-out request.
Contacting hello@humblehopes.co.za.

The Information Regulator states that recipients should be able to opt out of direct marketing free of charge.

7. Cookies

Our website may use cookies and similar technologies to:

Keep products in your basket.
Maintain login sessions.
Remember preferences.
Process checkout.
Improve performance.
Measure website traffic.
Support security and fraud prevention.
Display relevant advertising where applicable.

Some cookies are necessary for the website to function. Optional analytics or marketing cookies may require consent.

You may control cookies through your browser or the cookie-consent tool displayed on the website.

Disabling necessary cookies may affect checkout or account functionality.

8. Sharing information

We may share limited personal information with service providers who assist us with:

Payment processing.
Courier and delivery services.
Website hosting.
Email and SMS delivery.
Accounting.
Customer support.
Analytics.
Security and fraud prevention.
Marketing, where legally permitted.

Service providers should receive only the information reasonably necessary to perform their services.

We do not sell personal information.

9. International processing

Some service providers may process or store information outside South Africa.

Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards or lawful transfer grounds apply.

10. Security

We use reasonable technical and organisational safeguards designed to protect personal information against:

Loss.
Misuse.
Unauthorised access.
Unauthorised disclosure.
Alteration.
Destruction.

No online system is completely secure, and absolute security cannot be guaranteed.

Where a reportable security compromise occurs, we will handle notifications in accordance with applicable law.

11. Retention

We keep personal information only for as long as reasonably necessary to:

Fulfil the purpose for which it was collected.
Provide customer support.
Maintain transaction, tax and accounting records.
Resolve disputes.
Enforce agreements.
Meet legal obligations.

Information may then be deleted, anonymised or securely destroyed, subject to legal retention requirements.

12. Your rights

Subject to applicable law, you may request to:

Confirm whether we hold personal information about you.
Access your personal information.
Correct inaccurate or incomplete information.
Object to certain processing.
Withdraw consent where processing is based on consent.
Request deletion or destruction where legally permitted.
Opt out of direct marketing.
Complain to the Information Regulator.

The Information Regulator’s public guidance confirms rights relating to access, correction, objection and deletion where the statutory conditions are met.

13. Children

Our products and website are generally intended for adults capable of entering into a purchase agreement.

A parent or guardian should assist a minor when placing an order or providing personal information.

14. Third-party links

The website may contain links to external websites.

We are not responsible for the privacy practices, security or content of third-party websites. Review their privacy policies before submitting information.

15. Contact and complaints

Privacy requests may be sent to:

Information Officer: Maggie Oosthuizen
Email: hello@humblehopes.co.za
Telephone:072 740 0912
Address: Bram Fischer Centre, Randburg

You may also submit a complaint to the South African Information Regulator where appropriate.

16. Changes to this policy

We may update this Privacy Policy from time to time.

The latest version will be published on this page with the updated revision date.